Invitations, promotions, appeals, per month
Reminders, receipts, confirmations, per month
One-time login codes, per month
Within 24 hours of their message, per month
Each gets 1,000 free replies a month
United States and Canada: Meta’s monthly fees
| Message | Charged | Rate | Cost |
|---|---|---|---|
| Marketing | 1,000 | $0.025 | $25.00 |
| Utility | 2,000 | $0.0034 | $6.80 |
| Authentication | 0 | $0.0034 | $0.00 |
| Replies1,000 free | 500 | $0.0034 | $1.70 |
| Total a month | $33.50 | ||
Meta’s list rates in US dollars, effective October 1, 2026, before volume discounts. Meta bills these to your own WhatsApp Business Account. Utility templates sent inside the 24-hour window are charged too. MsgOrb adds nothing.
How to use it
- 1Pick the country, or the region, where the people you message live.
- 2Enter how many marketing, utility and authentication templates you send a month, and how many replies.
- 3Read the monthly total. These are Meta’s list rates; Meta bills them to your own WhatsApp Business Account.
Questions
What changed on October 1, 2026?
Replies inside the 24-hour window used to be free. Now each WhatsApp number gets 1,000 free replies a month, and replies after that are charged at the same rate as utility and authentication messages in that market. Utility templates sent while the window is open are charged too.
Which rate applies to a message?
The rate of the recipient’s country, not yours. A US organization messaging members in Nigeria pays Nigeria’s rates for those messages.
Are these the prices I will pay?
They are Meta’s list rates, before volume discounts on utility and authentication messages. Some providers add a markup on top; MsgOrb doesn’t, because Meta bills your own WhatsApp Business Account directly.
What counts as a reply?
Any message you send without a template within 24 hours of the person’s last message to you: answers in your inbox, automatic replies and AI answers.
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