- 24-hour window
- The 24 hours after someone messages a business, during which the business can reply in its own words without a template.
- Broadcast vs group
- A broadcast sends each person a private message; a group is one shared chat where everyone sees everyone.
- Click-to-WhatsApp ad
- A Facebook or Instagram ad with a button that opens a WhatsApp chat with the business, so the person writes first.
- Cloud API
- The version of the WhatsApp Business Platform that Meta hosts itself, used by new setups today.
- Green tick (verified business)
- The check mark next to a business name on WhatsApp that shows the account is verified.
- Marketing message
- A template that promotes something: an invitation to something new, an offer, an appeal or a newsletter.
- Message quality rating
- Meta’s rating of how people react to a business’s messages, based on blocks and reports.
- Opt-in
- A person’s agreement to receive WhatsApp messages from a business, which WhatsApp requires before the business messages them.
- Opt-out
- A person asking a business to stop messaging them, usually by replying STOP.
- QR entry pass
- A QR code a guest shows at the door, which a volunteer scans to check them in.
- RSVP
- A guest’s reply saying whether they will come to an event, and often how many people they will bring.
- Service message
- A reply a business sends without a template inside the 24-hour window that the customer opened.
- Text to join
- Joining a list by sending a short message, such as JOIN, to an organization’s number.
- Utility message
- A template about something the person asked for or signed up for, such as a confirmation, reminder or receipt.
- WhatsApp AI agent
- Software that answers people’s questions on WhatsApp in natural language, from information the organization provides.
- WhatsApp Business API
- The common name for the WhatsApp Business Platform: Meta’s official way for software to send and receive WhatsApp messages for a business.
- WhatsApp Coexistence
- Using the same phone number in the WhatsApp Business app and on the WhatsApp Business Platform at the same time.
- WhatsApp template
- A message Meta has approved in advance, which a business must use to start a conversation on WhatsApp.