Meta's rates for numbers in Brazil
| Message | Per message (US$) | About in BRL |
|---|---|---|
| Marketing: promotions, offers, invitations | $0.0625 | R$0.34 |
| Utility: reminders, receipts, confirmations | $0.0068 | R$0.037 |
| Authentication: one-time codes | $0.0068 | R$0.037 |
| Replies within 24 hours, after the first 1,000 a month | $0.0068 | R$0.037 |
The first 1,000 replies each month are free on every WhatsApp number. A reply is a message sent within 24 hours of the person writing to you.
For comparison, the same messages to a US number cost $0.025 (marketing) and $0.0034 (utility).
A typical month
An organization in Brazil with 180 members sends each of them 4 reminders a month as utility templates and answers 600 replies. Meta charges about $4.90 (R$26.60) for the reminders; the replies are inside the 1,000 free. On MsgOrb, 180 members fit the Basic plan at $19.99 a month.
Open the WhatsApp pricing calculatorMsgOrb's plans
MsgOrb charges by members, never by message. Prices are in US dollars, the currency your card is charged in.
| Plan | Members | Per month (US$) | About in BRL |
|---|---|---|---|
| Free | Up to 60 | $0 | R$0 |
| Basic | Up to 200 | $19.99 | R$109 |
| Growth | Up to 500 | $29.99 | R$163 |
| Pro | Up to 1,500 | $49.99 | R$271 |
Taking payments in Brazil
Stripe doesn't yet let organizations in Brazil open an account on their own, so paid tickets, program fees, membership dues and giving aren't available there yet. Reminders and announcements, free RSVPs with Event Check-in, Kids Check-in and follow-up messages all work.
Questions
Does MsgOrb charge per message in Brazil?
No. MsgOrb charges by the number of members on your plan. Meta bills its message fees to your own WhatsApp Business Account, at the rates above.
Are replies free?
The first 1,000 replies each month are free on every WhatsApp number. After that, each reply costs $0.0068, the utility rate for numbers in Brazil.
Can I message people in their own language?
Yes. Templates can be written in English, Spanish, Portuguese, French, Arabic, Hindi, Swahili and Indonesian. Give a template versions in other languages and set each contact's language, and each person gets the version in their language.
How can I work out my own costs?
Use the free WhatsApp pricing calculator: pick Brazil, enter how many messages of each kind you send in a month, and it adds up Meta's charges.
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Meta's rates effective October 1, 2026. Meta can change its rates at the start of a quarter. Amounts in BRL are approximate, at R$5.43 per US dollar on November 1, 2026.