Meta's rates for numbers in Italy
| Message | Per message (US$) | About in EUR |
|---|---|---|
| Marketing: promotions, offers, invitations | $0.0795 | €0.071 |
| Utility: reminders, receipts, confirmations | $0.03 | €0.027 |
| Authentication: one-time codes | $0.03 | €0.027 |
| Replies within 24 hours, after the first 1,000 a month | $0.03 | €0.027 |
The first 1,000 replies each month are free on every WhatsApp number. A reply is a message sent within 24 hours of the person writing to you.
For comparison, the same messages to a US number cost $0.025 (marketing) and $0.0034 (utility).
A typical month
An organization in Italy with 180 members sends each of them 4 reminders a month as utility templates and answers 600 replies. Meta charges about $21.60 (€19.33) for the reminders; the replies are inside the 1,000 free. On MsgOrb, 180 members fit the Basic plan at $19.99 a month.
Open the WhatsApp pricing calculatorMsgOrb's plans
MsgOrb charges by members, never by message. Prices are in US dollars, the currency your card is charged in.
| Plan | Members | Per month (US$) | About in EUR |
|---|---|---|---|
| Free | Up to 60 | $0 | €0 |
| Basic | Up to 200 | $19.99 | €17.89 |
| Growth | Up to 500 | $29.99 | €26.84 |
| Pro | Up to 1.500 | $49.99 | €44.75 |
Taking payments in Italy
Organizations in Italy can sell event tickets and collect program fees, membership dues and giving into their own Stripe account. The person paying adds MsgOrb's fee of 2% + €0.45 per payment (someone giving can choose not to cover it, and it then comes out of the amount given); Stripe's own fee comes out of your payout.
Questions
Does MsgOrb charge per message in Italy?
No. MsgOrb charges by the number of members on your plan. Meta bills its message fees to your own WhatsApp Business Account, at the rates above.
Are replies free?
The first 1,000 replies each month are free on every WhatsApp number. After that, each reply costs $0.03, the utility rate for numbers in Italy.
Can I message people in their own language?
Yes. Templates can be written in English, Spanish, Portuguese, French, Arabic, Hindi, Swahili and Indonesian. Give a template versions in other languages and set each contact's language, and each person gets the version in their language.
How can I work out my own costs?
Use the free WhatsApp pricing calculator: pick Italy, enter how many messages of each kind you send in a month, and it adds up Meta's charges.
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Meta's rates effective 1 October 2026. Meta can change its rates at the start of a quarter. Amounts in EUR are approximate, at €0.9 per US dollar on 1 November 2026.