MsgOrb WhatsApp Automation sends WhatsApp messages to your contacts from your own WhatsApp Business number. It is built for organisations that need to reach a list of people on a schedule or in response to something happening in another system: churches, schools, NGOs, clubs, clinics, delivery businesses and appointment-based services.
You keep three things in MsgOrb:
- Groups — lists of contacts, each with a name and a WhatsApp number.
- Templates — the message wording Meta has approved for proactive sends.
- Workflows — the configuration that says which group receives which message, and when.
Everything MsgOrb sends goes out through the Meta WhatsApp Cloud API using credentials you connect in WhatsApp Settings. MsgOrb does not own the number, and it does not bill you per message — Meta charges your WhatsApp Business Account directly.
What the dashboard is made of
| Area | What it is for |
|---|---|
| Dashboard | Queue, delivery and webhook activity at a glance |
| Groups | Contact lists and per-group rosters |
| Campaigns | Every announcement that has been queued, and its result |
| Inbox | Replies from members, one conversation per number |
| Templates | Message templates and their Meta approval status |
| Automations | Organisation, Events and Notification engines in the sidebar |
| RSVP & Check-in | Event RSVPs, entry passes on WhatsApp and door check-in. See Event Check-in |
| Tickets | Selling tickets to events, paid straight to your own Stripe account. See Selling tickets |
| Kids Check-in | Children's drop-off and pickup with pickup codes. See Kids Check-in |
| Delivery and Queue Health | Per-message delivery states and failure reasons |
| Team Access | The full member directory and your join link |
| WhatsApp Settings | Meta connection, number health, organisation settings |
MsgOrb does not use AI or language models to write or answer messages. Smart Auto-Replies match fixed keywords against the answers you type in yourself.