Open Templates, stay on the Message Templates tab and click Create Template.
Fields
| Field | Rules |
|---|---|
| Template Name | Lowercase letters, numbers and underscores only. The field rewrites what you type, so Order Update becomes order_update. |
| Category | Fixed at Utility. Not editable. |
| Language | English (US), English (UK), Spanish or Portuguese (BR). |
| Message Content | The body. Required. |
Variables
Write a placeholder as {{name}}. MsgOrb extracts every placeholder in the body and stores it as a variable of the template, in the order it appears. When you use the template in a workflow, the builder shows one input per variable.
The four rules MsgOrb checks before Meta sees it
MsgOrb blocks these on the form, because each is an automatic Meta rejection and repeated rejections hurt your quality rating.
- 1The body may not start with a variable. Put fixed text first:
Hi {{name}}, ... - 2The body may not end with a variable. Add a closing line:
... Reply HELP if you have questions. - 3Two variables may not sit next to each other. Put words between them.
- 4The name and the body cannot be empty.
Editing and duplicating
Hover a template card for the duplicate, edit and delete buttons. Duplicating creates a copy named <original>_copy that you can change freely; the original keeps its approval.
Editing an approved template does not re-approve it automatically. Submit it again after a wording change.