The built-in library

Click Built-In Library on Templates to browse starter templates. The library has two tabs, kept apart on purpose so a promotion is never submitted as a notice:

• Utility — organisation reminders, event notices and business notifications including orders, invoices, shipping, returns and warranties. Written to Meta's utility guidelines: fixed text at the start and end, no adjacent variables, and facts rather than invitations or promotions.
• Marketing — invitations, open days, fundraising appeals, volunteer calls, membership drives and special offers for churches, schools, NGOs, clubs and businesses. Each ends with *Reply STOP to unsubscribe*. Send these only to contacts who agreed to receive offers. While Meta's pause on US marketing messages lasts, US contacts are skipped.

Using one

• Use Template copies it into the create form, where you can edit the wording before saving.
• Adopt only the templates you need, one at a time. Most organisations need a handful, not the whole library, and each one is reviewed by Meta on its own.