MsgOrb calls Meta with the token you connect. If that token expires or lacks permissions, every send, every template submission and every status sync fails at once.
Use a System User token
Tokens copied from Meta's API Setup page or the Graph API Explorer are short-lived — often one or two hours — and frequently lack the permissions MsgOrb needs. They work when you paste them and stop working the same day.
Generate a permanent one instead:
- 1Go to business.facebook.com → Settings → Users → System users.
- 2Select or create a system user with admin access.
- 3Click Add Assets and assign both your Meta app and your WhatsApp Business Account.
- 4Click Generate new token. Choose your app, set Token expiration to Never.
- 5Tick whatsapp_business_messaging and whatsapp_business_management. Both are required.
- 6Copy the token and paste it into WhatsApp Settings.
You can check any token's permissions and expiry at Meta's Access Token Debugger.
What MsgOrb shows you when a token goes bad
- A red banner across the dashboard: WhatsApp connection expired — messages are not being delivered.
- An amber banner when a stored expiry is less than seven days away.
- On Delivery and Queue Health, failures reading *Your WhatsApp access token does not have the permissions Meta requires* (Meta error 131005). That error is never retried, because a retry cannot add a missing permission to a token.
Never paste a token into a support ticket, a chat message or a shared document. Anyone holding it can send messages as your business.